Legal setup, registrations, and name protection
This part stays open on purpose. It should be visible even if you never touch the guided course flow.
- 01Choose the structure
Decide whether you are staying solo, using a DBA, or forming an LLC/corporation before money flows through the product. - 02Form the entity first
If you are creating an LLC or corporation, register it with your state before applying for an EIN. - 03Get the EIN
The IRS says EINs are free and can be used immediately for most business needs like opening a bank account and applying for licenses. - 04Check the brand before filing
Search for confusingly similar names before filing a trademark. A federal trademark application is not a magic brand reset button. - 05Budget by state and class
State filing fees vary. USPTO trademark filing starts at a base fee per class and can rise with extra filings or complexity.